The internet in 2025 looks very different from what it was even two years ago. Our feeds feel repetitive. Search results look similar. Social media memes seem mass-produced. And everywhere you go online, you’ll find low-effort, auto-generated text, videos and images that lack context, quality or purpose. This growing flood of low-quality AI-generated content is […]
India’s ecommerce market is booming, with millions of people shopping online for everything from groceries to gadgets. But with growth comes competition. Simply setting up an ecommerce store isn’t enough—you need a strong ecommerce digital marketing strategy to attract customers, drive traffic, and convert visits into sales. So, what exactly is ecommerce digital marketing, why […]
In India, festivals, trade expos, cultural shows and corporate conferences are more than just gatherings – they’re powerful opportunities for businesses to connect with people, build trust and strengthen their brand identity. This is where event marketing comes in. But what exactly is event marketing, why does it matter, and how can you create strategies that […]
If you want to sell a property fast in India—whether it’s a 2BHK in Ahmedabad, a villa in Goa, or an office in Gurugram—you need more than a listing and a few boosted posts. You need a full-funnel, time-boxed strategy that makes your property easy to find, irresistible to view, and simple to buy. This […]
In today’s fast-moving digital world, businesses often confuse branding with marketing – using the terms interchangeably. While the two work hand in hand, they are not the same. Understanding the key differences between branding and marketing is crucial for building a successful, long-term growth strategy. Whether you’re a startup in Ahmedabad, a real estate developer, or […]
Search is no longer just about keywords and rankings – it’s about answers. With the rollout of Google’s AI Overviews (formerly SGE – Search Generative Experience), the way users interact with search results is undergoing a dramatic transformation. Instead of sifting through a list of blue links, users now receive a smart, summarized response powered by generative […]
The digital search landscape is evolving and changing fast. As AI becomes a central part of how users discover content online, the way we optimize for search must also change. Traditional SEO (Search Engine Optimization) has long been the gold standard. But now, GEO (Generative Engine Optimization) is emerging as the next big thing, especially in response […]
In today’s AI-driven digital landscape, showing up on Google isn’t just about keywords anymore. With the rise of smarter search experiences, traditional SEO is being redefined by new-age strategies like AIO (AI Optimization), GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization). Whether you’re a brand, creator, or business owner, understanding how these modern strategies […]
When Oreo tweeted “You can still dunk in the dark” during a Super Bowl blackout, it wasn’t just a clever line – it was the perfect example of moment marketing. In today’s fast-moving digital world, the brands that succeed are the ones who respond to cultural moments as they happen. But what exactly is moment marketing, […]
As digital behavior continues to evolve rapidly, staying updated with the latest digital marketing trends has never been more essential. The marketing playbook of 2025 looks drastically different from what we saw just a few years ago – driven by AI, privacy shifts, video dominance, and personalization. Let’s break down the recent trends in digital marketing, what […]
