Content marketing needs to be part of your sales funnel as it has proven to be the most effective tool for lead generation in the past decade. Effectively written content can bring a lot of benefits to a company and one of the benefits is that everyone needs lead generation. There are multiple ways to devise a content marketing strategy that results in increase leads generation. In this article, we will share 5 easy ways that will answer your million dollar question: how to create a content strategy.
1. Define KPIs
The starting point to create an effective digital content strategy is to define the goals. You must know what you want to achieve and in this case, it is lead generation. In the case of lead generation as a set target, you have to define whether you want to get more signups, more contact form-filled inquiries, or something else. The KPIs will help you drive your content marketing strategy.
2. Identify Your Audience
To write effective content and create the most successful digital content strategy. You have to define age, gender, income, education, profession, geography, buying motivators, etc. All these facts will help you in creating your buyer persona which will lead your efforts in the right direction.
3. Decide Content Types
When someone talks about content the only thing that comes to mind of many is text-based content, but let me tell you this is not true. The best content marketing agency often gives emphasis on the usage of different types of content, including, videos, images, infographics, blogs, guest posts, and so on and so forth. For each business, the choice of content type can be different and it has to be defined based on the targeted audience.
4. Distribute Content
Based on the defined digital content strategy until step 3, create content and distribute it. The channels to distribute content have to be chosen strategically. Create a content calendar to send different types of content at the right time and on the right channels. You can use manual or automated ways to distribute your content. You should also run some paid campaigns to increase the reach of your content.
5. Measure Results
As you have successfully executed your content marketing strategy, this is the time to measure the results. There are many tools that can be used to check the performance of your digital content strategy. Compare the results with the KPIs you had set in Step 1. It will help to gauge the effectiveness of your content marketing strategy. These are the 5 easy ways that will guide you to increase leads, and devise an effective, digital content strategy. Alternatively, you can take the help of a content marketing agency that has more experience in providing effective content marketing services. This way you get all the benefits of an expert content marketing strategy devised by the experts.
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