Instagram Post and Video Sizes and Dimensions Guide 2025
In the fast-evolving world of social media, Instagram continues to update its platform, impacting how content is displayed. Are you using the right Instagram post size or dimensions in 2025? Think again!
This guide will help you understand the latest Instagram image and video sizes, compare them with old dimensions, and optimize your posts for maximum engagement and visibility.
Why Do Instagram Post Sizes Matter?
Using incorrect dimensions can result in:
- Blurry or pixelated images
- Cropped content ruining aesthetics
- Reduced engagement and reach
To ensure your Instagram posts look professional and engaging, it’s important to follow the latest Instagram size updates for 2025.
Instagram Post Sizes 2025 (Old vs. New)
Instagram has adjusted its post dimensions to enhance user experience and mobile responsiveness. Here’s a quick comparison table of old vs. new sizes:
| Post Type | Old Size (px) | New Updated Size (px) 2025 | Aspect Ratio |
| Profile Picture | 110 x 110 | 320 x 320 | Square (1:1) |
| Feed Post (Square) | 1080 x 1080 | No Change | 1:1 |
| Feed Post (Portrait) | 1080 x 1350 | No Change | 4:5 |
| Feed Post (Landscape) | 1080 x 566 | 1920 x 1080 | 16:9 (Updated) |
| Carousel Posts | 1080 x 1080 | No Change | 1:1 |
| Instagram Stories | 1080 x 1920 | No Change | 9:16 |
| Instagram Reels | 1080 x 1920 | No Change | 9:16 |
| IGTV Video (Deprecated) | 1080 x 1920 | Replaced by Reels | 9:16 |
| Instagram Ads (Square) | 1080 x 1080 | No Change | 1:1 |
| Instagram Ads (Landscape) | 1200 x 628 | 1920 x 1080 | 16:9 (Updated) |
Key Change: Instagram post size and dimensions is now focusing more on vertical and high-quality landscape content, allowing 1920×1080 pixels for landscape posts & ads, instead of the old 1080×566 pixels.
Understanding Instagram Post Size in Pixels in Detail (2025)
Understanding the ideal dimensions for various Instagram post types is essential for maintaining image quality and ensuring your content displays correctly across the platform. Below is a comprehensive breakdown of recommended Instagram post sizes in pixels:
1. Instagram Profile Picture Size
- New Recommended IG Profile Pic Size: 320 x 320 pixels (Square)
Although profile photos are displayed at 110 x 100 pixels, uploading an image at 320 x 320 pixels ensures better quality and future-proofs your content against potential display changes. Remember, while the image is uploaded as a square, it is displayed as a circle, so ensure key elements are centered to avoid cropping.
Always upload a high-quality image, as Instagram displays it in a circular frame.
2. Instagram Feed Post Size (Square, Portrait & Landscape)
Instagram supports multiple image orientations in the feed:
- Square: 1080 x 1080 px (1:1) – No change
- Portrait: 1080 x 1350 px (4:5) – Best for mobile engagement
- Landscape: 1920 x 1080 px (16:9) – (Updated for 2025)
The portrait orientation (4:5) is now recommended as it occupies more vertical space in the feed, capturing more attention. Ensure your images are at least 1080 pixels wide to maintain quality.
Best Practice: Use portrait posts (1080×1350 px) as they occupy more space on the screen, leading to higher engagement.
3. Instagram Carousel Post Size
For carousel posts, where multiple images or videos are shared in a single post, consistency is key:
- Recommended Size: 1080 x 1080 px (1:1)
Keep all images consistent to maintain a professional look.
4. Instagram Stories & Reels
Both Stories and Reels utilize the full vertical space of a smartphone screen:
- Recommended Instagram Stories Reels Size in Pixels: 1080 x 1920 px (9:16)
This size ensures your content fills the screen, providing an immersive experience for viewers. Be mindful of placing essential elements within the central area to avoid obscuring them by interface features.
Best Practice: Keep text within the safe zone to avoid being cut off.
5. Instagram Ads (Updated for 2025)
- Square Ads: 1080 x 1080 px (1:1)
- Landscape Ads: 1920 x 1080 px (16:9)
(Updated from 1200×628 px)
Tip: Use high-resolution images & videos to maximize conversions.
Best Practices for Instagram Posts in 2025
- Use high-quality visuals – Low-quality images/videos hurt engagement.
- Follow aspect ratio guidelines – Avoid cropped or stretched content.
- Leverage Instagram’s focus on vertical content – More screen space = higher engagement.
- Test different formats – Experiment with square, portrait, and landscape posts.
- Optimize for mobile-first users – 98% of Instagram users access the platform on mobile.
Are You Ready for Instagram in 2025?
For brands, influencers, and marketers, it is crucial to stay updated with Instagram’s latest size changes. Using the correct dimensions ensures high-quality visuals, better engagement, and a stronger brand presence.
Need help optimizing your Instagram strategy? Blow Horn Media is here to boost your digital marketing game with expert Social Media and Content Marketing solutions!
Contact us today to make your Instagram marketing strategy future-proof!