Instagram Post and Video Sizes and Dimensions Guide 2025
In the fast-evolving world of social media, Instagram continues to update its platform, impacting how content is displayed. Are you using the right Instagram post size or dimensions in 2025? Think again!
This guide will help you understand the latest Instagram image and video sizes, compare them with old dimensions, and optimize your posts for maximum engagement and visibility.
Why Do Instagram Post Sizes Matter?
Using incorrect dimensions can result in:
- Blurry or pixelated images
- Cropped content ruining aesthetics
- Reduced engagement and reach
To ensure your Instagram posts look professional and engaging, it’s important to follow the latest Instagram size updates for 2025.
Instagram Post Sizes 2025 (Old vs. New)
Instagram has adjusted its post dimensions to enhance user experience and mobile responsiveness. Here’s a quick comparison table of old vs. new sizes:
| Post Type | Old Size (px) | New Updated Size (px) 2025 | Aspect Ratio |
| Profile Picture | 110 x 110 | 320 x 320 | Square (1:1) |
| Feed Post (Square) | 1080 x 1080 | No Change | 1:1 |
| Feed Post (Portrait) | 1080 x 1350 | No Change | 4:5 |
| Feed Post (Landscape) | 1080 x 566 | 1920 x 1080 | 16:9 (Updated) |
| Carousel Posts | 1080 x 1080 | No Change | 1:1 |
| Instagram Stories | 1080 x 1920 | No Change | 9:16 |
| Instagram Reels | 1080 x 1920 | No Change | 9:16 |
| IGTV Video (Deprecated) | 1080 x 1920 | Replaced by Reels | 9:16 |
| Instagram Ads (Square) | 1080 x 1080 | No Change | 1:1 |
| Instagram Ads (Landscape) | 1200 x 628 | 1920 x 1080 | 16:9 (Updated) |
Key Change: Instagram post size and dimensions is now focusing more on vertical and high-quality landscape content, allowing 1920×1080 pixels for landscape posts & ads, instead of the old 1080×566 pixels.
Instagram Post Size in Pixels (2025)
Understanding the ideal dimensions for various Instagram post types is essential for maintaining image quality and ensuring your content displays correctly across the platform. Below is a comprehensive breakdown of recommended Instagram post sizes in pixels:
1. Instagram Profile Picture Size
- New Recommended Instagram Profile Picture Size: 320 x 320 pixels (Square)
Although profile photos are displayed at 110 x 100 pixels, uploading an image at 320 x 320 pixels ensures better quality and future-proofs your content against potential display changes. Remember, while the image is uploaded as a square, it is displayed as a circle, so ensure key elements are centered to avoid cropping.
Always upload a high-quality image, as Instagram displays it in a circular frame.
2. Instagram Feed Post Size (Square, Portrait & Landscape)
Instagram supports multiple image orientations in the feed:
- Square: 1080 x 1080 px (1:1) – No change
- Portrait: 1080 x 1350 px (4:5) – Best for mobile engagement
- Landscape: 1920 x 1080 px (16:9) – (Updated for 2025)
The portrait orientation (4:5) is now recommended as it occupies more vertical space in the feed, capturing more attention. Ensure your images are at least 1080 pixels wide to maintain quality.
Best Practice: Use portrait posts (1080×1350 px) as they occupy more space on the screen, leading to higher engagement.
3. Instagram Carousel Post Size
For carousel posts, where multiple images or videos are shared in a single post, consistency is key:
- Recommended Size: 1080 x 1080 px (1:1)
Keep all images consistent to maintain a professional look.
4. Instagram Stories & Reels
Both Stories and Reels utilize the full vertical space of a smartphone screen:
- Recommended Instagram Stories Reels Size in Pixels: 1080 x 1920 px (9:16)
This size ensures your content fills the screen, providing an immersive experience for viewers. Be mindful of placing essential elements within the central area to avoid obscuring them by interface features.
Best Practice: Keep text within the safe zone to avoid being cut off.
5. Instagram Ads (Updated for 2025)
- Square Ads: 1080 x 1080 px (1:1)
- Landscape Ads: 1920 x 1080 px (16:9)
(Updated from 1200×628 px)
Tip: Use high-resolution images & videos to maximize conversions.
Best Practices for Instagram Posts in 2025
- Use high-quality visuals – Low-quality images/videos hurt engagement.
- Follow aspect ratio guidelines – Avoid cropped or stretched content.
- Leverage Instagram’s focus on vertical content – More screen space = higher engagement.
- Test different formats – Experiment with square, portrait, and landscape posts.
- Optimize for mobile-first users – 98% of Instagram users access the platform on mobile.
How to Optimize for Instagram’s Algorithm in 2025
- Use the correct post dimensions to maintain quality.
- Prioritize vertical content (4:5 or 9:16) for higher visibility.
- Post high-resolution images/videos to avoid pixelation.
- Engage with your audience through captions, hashtags, and stories.
- Leverage Instagram Reels for better reach and discovery.
Does Instagram Algorithm and Post Size Impact Engagement?
Yes, Instagram’s algorithm and post size can significantly impact engagement. Here’s how:
1. Instagram Prioritizes High-Quality, Optimized Content
Instagram favors high-resolution, properly formatted images and videos in the feed and Explore page. Using the right post dimensions ensures your content looks professional and appealing, increasing likes, shares, and comments.
2. Vertical Content Gets More Visibility
Instagram is shifting focus toward vertical content (like 4:5 posts, Stories, and Reels) because they take up more screen space, keeping users engaged longer. Posts with a 1080 x 1350 px (4:5) ratio are more likely to stand out in a crowded feed.
3. Cropped or Blurry Posts Hurt Engagement
If your post doesn’t fit Instagram’s updated dimensions, it may be cropped, stretched, or pixelated, leading to a poor user experience. Low-quality visuals get lower reach, reducing engagement.
4. Instagram Reels & Stories Boost Discovery
Reels (1080 x 1920 px) and Stories are prioritized in Instagram’s algorithm. Regularly posting Reels with high-quality content can increase visibility and engagement, especially if they align with trending sounds and topics.
5. The New 16:9 Landscape Format for Ads & Posts
Instagram’s updated 1920 x 1080 px (16:9) landscape format is optimized for ads and videos, making them more immersive. This ensures better performance for brands and marketers targeting wider audiences.
Are You Ready for Instagram in 2025?
For brands, influencers, and marketers, it is crucial to stay updated with Instagram’s latest size changes. Using the correct dimensions ensures high-quality visuals, better engagement, and a stronger brand presence.
Need help optimizing your Instagram strategy? Blow Horn Media is here to boost your digital marketing game with expert Social Media and Content Marketing solutions!
Contact us today to make your Instagram marketing strategy future-proof!
FAQ
Yes, Instagram has updated some post sizes in 2025, particularly for landscape posts and ads. The new landscape post size is 1920 x 1080 pixels (16:9), replacing the older 1080 x 566 pixels format. Other formats, such as square and portrait posts, remain unchanged.
Yes, Instagram has made adjustments to improve mobile responsiveness and visual quality. While most post formats remain the same, landscape images and ads now use a wider 16:9 format (1920 x 1080 px). Instagram is also prioritizing vertical content for better engagement.
The 4:5 aspect ratio for Instagram feed posts remains 1080 x 1350 pixels in 2025. This format is ideal for mobile users as it takes up more screen space, increasing engagement.
The recommended Instagram carousel post size in 2025 is still 1080 x 1080 pixels (1:1 aspect ratio) for a consistent and professional look.
The Instagram Reel cover size in 2025 is 1080 x 1920 pixels (9:16 aspect ratio), ensuring full-screen visibility. When designing a cover, keep essential elements centered to avoid cropping in previews.