In the fast-moving world of digital advertising, staying informed is no longer optional – it’s essential. For marketers, brands and agencies, the updates Google Ads rolled out in 2025 carry significant implications for how we plan campaigns, structure budgets and optimise for performance. Let’s walk you through the major updates month by month so that […]
If you are running Google Ads campaigns, you’ve probably heard about Quality Score – a crucial factor that can make or break your ad performance and budget. But what exactly is Google Ads Quality Score? How does it impact your ad costs and rankings? And most importantly, how can you improve it to get better […]
In today’s digital world, every business wants to be visible online. Whether you run a small local shop or a large e-commerce website, the goal is the same – to attract potential customers. But how do you do that? The two most popular strategies are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both SEO and PPC help […]
In today’s competitive digital world, having a robust Google Ads strategy is essential for businesses aiming to increase their online presence, generate leads, and drive sales. Google Ads allows businesses to reach target customers by displaying ads at the top of search results when users look for specific services or products. Blow Horn Media, a […]
Pay per Click advertising may sound easy, but setting up and managing a paid ad account is a tedious and time-consuming task. Not only this, but it also requires a thorough knowledge of the platform or you are more likely to churn your money without getting any useful benefits. Thus, it is advisable to choose […]
The year 2019 has brought a lot of revolutionary changes in the digital marketing industry and paid advertising is not an exception. There are many new channels, tools, platforms, and technological inventions that have brought revolutionary changes to the paid advertising industry. Due to all these factors, all experts and agencies are forced to redefine […]
