Pay per Click advertising may sound easy, but setting up and managing a paid ad account is a tedious and time-consuming task. Not only this, but it also requires a thorough knowledge of the platform or you are more likely to churn your money without getting any useful benefits. Thus, it is advisable to choose one of the top pay-per-click companies to set up and manage your PPC campaigns. In this article you will learn about the top 3 tips that will help you choose the right PPC agency:
- PPC Related Certifications
The digital advertising industry faces many changes rapidly and that is by mastering all new trends and changes is necessary. The top pay-per-click companies invest time and money in the education of their employees so they can cater to the customer with more result-oriented PPC services. You can judge the expertise of the PPC agency that will take care of your paid ad campaigns by checking their paid ads-related certifications. Top PPC certifications are Google Ads Certification, YouTube Ads Certification, Bing Ads Certification, and Facebook Blueprint Certification. Some PPC service providers also partner with Google and Facebook.
- Proven Experience
As mentioned earlier, the setup and management of PPC campaigns need expertise and expertise comes with experience. The PPC agency you are considering to take care of your paid ads must have experience in managing PPC campaigns of similar nature. Ask them to show you their portfolio or some reports of past projects. You can also ask to see case studies of similar projects or testimonials of happy customers. It is better to choose a company with proven experience and a clear understanding of your niche. Also, make sure the employee that will handle your account has prior experience in your niche.
The success of the PPC campaign is highly dependent on the PPC strategies applied to it. Thus, it is necessary to check the strategy to be applied to your account. Of course, no PPC agency will share its strategies in advance, but you can ask a few things which will help you judge its strategic capabilities.
Below is the list of questions you must ask before signing a contract:
- Can they suggest the type of ads that will bring the best ROI, according to your target audience?
- Can they share the major KPIs (Key Performance Indicators) and the best value to be expected from their efforts?
- What other tools do they use for reporting and monitoring?
- How often will they send reports?
- How will they assure to deliver the best results?
- What are the best results achieved by them for any customer in your or similar niche?
These questions will help you in choosing the right PPC agency.