Videos have been one of the top content types these days. Consumers love video content and that’s why all social platforms have started giving emphasis on video content. YouTube is a social networking platform that is devoted to video marketing. It would be a great idea to take benefit of the YouTube SEO service offered by a video marketing company. However, if you cannot or do not want to invest in the professional services of a video marketing company, then you can take the benefit of the top 5 YouTube SEO tips shared in this article.
1. Use Keywords in Your File Name
The video file name is usually a random name generated by video-making software or people give any random name to the video such as video 121. However, the name of the video is actually the first place you can strategically put your keywords. Do not stuff all keywords in it, but insert it with careful crafting skills. For example, if you have created a video on YouTube SEO service, you can give it the name YouTube SEO Tips followed by the video type extension.
2. Video Size Optimization is Necessary
This tip actually applies to all social media platforms, including YouTube, Facebook, LinkedIn, Twitter, etc. Before actually uploading a video to post on the social media site, perform video optimization for its size. The optimized video will run seamlessly even on low bandwidth.
3. Optimize Video Posting Fields on YouTube
YouTube is invented by Google and it is essentially a video search engine. Thus, it gives options for video optimization. You can add a title, short description, keywords, category, language, and much other information about the video. To increase the reach and to empower engagement of the right audience put the right information in all fields. One of the known YouTube SEO tips mentions being careful and creative while optimizing video details on YouTube. You must include your targeted keywords in these details, but you also have to make sure you are not stuffing them.
4. Use a Custom Thumbnail
Generally, YouTube generates three options to choose a thumbnail for your video from the video scenes itself. People do choose one of them. However, according to the top video marketing companies, you should create a custom image to use as a thumbnail. Also, 90% of the videos that perform well have custom thumbnails. There are many tools available online that can be used to create an engaging video thumbnail.
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5. Add Captions and Subtitles
Subtitles and Captions can help you increase the visibility and search rank of the video on YouTube. Thus, it is beneficial to add them to your video. You can upload a text file with time-stamped captions or you can write them within the editor itself. These are the top 5 tips to follow to get effective results for your videos. Alternatively, hire the best video marketing company.