Social media is the platform where a brand can directly connect with its audiences. However, social media is noisy. Everyone is ramping up on social media apps. Thus, it is necessary to create content that can put a company in a leading position. Instagram is one of the top social media sites and each social media agency tries to capture the attention of the audience on Insta. The most engaging type of content on Instagram is video content. To help you stand out with your video content, I will share the top 5 Instagram marketing strategies the top social media agencies practice.
1. Use Smartphones And Apps To Create Attractive Videos
Smartphones offer high-quality video capture features. Make sure to record the video in the high-definition resolution. Once you finish recording the video, you must enhance it. You can use mobile applications to create more engaging videos. The video maker apps make video enhancement easier and more fun by providing features like ready to use templates and layouts, customization capabilities, animated and cursive text, a music library, and free images.
2. First Few Seconds Are Crucial
Today consumers don’t have much time and that’s why they tend to scroll down as soon as they feel the video isn’t interesting enough. Thus, make sure the first few seconds of the video are engaging and fun. The best formula is creating curiosity to keep a hold on the viewers.
3. Create Short Videos
As mentioned earlier, people suffer from no-time syndrome these days. Even if you create an amazing range of videos, they will skip watching it if it is too long. As per the top Instagram strategy makers, a video shouldn’t be longer than 60 seconds. At max, you should have a video of 90 seconds, but not more than that. Short videos will help you get more views and engagement.
4. Create Videos That Stand Out
There are so many videos on the social media apps and it is impossible for anyone to watch them all. People prefer to watch the best video out of all on a chosen topic. Thus, you must create video content that stands out. to Choose trending topics to make videos and try to convert them in a way that can relate to your brand. The best examples of creative ads are from Amul butter ads.
5. Control The Size
Your high-quality and impressive video will be of no use if it doesn’t get enough viewers. As per the Instagram marketing strategy experts, the size of the video is a very crucial factor to make it successful. If a video is too long, it won’t get downloaded and if it doesn’t get downloaded, then it is tough to get viewers for it. The mobile apps provide options to create videos that fit in the standard size of the Instagram story or feed post. Use these kinds of apps to create the right-size videos.
It is essential to be strategic in video marketing on Instagram to get great results and for that, you need to create videos, enhance them, and do a lot of hard work for sure. Alternatively, hire Blow Horn Media, the renowned social media agency for your Instagram marketing. For more details, contact us.
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