Influencers are those social media celebrities that have millions of followers and they often flash on your feed wall. You come across their posts on different social media platforms because either you are one of the followers of that influencer or one of your friends shared the post of him/her. Many big brands have understood and accepted the importance of influencer marketing and have started investing in different influencer marketing campaigns. If you are still confused about whether it is an effective marketing strategy or not, then read on. You will learn about the top 5 stats that prove the vitality of influencer marketing.
1. Customers are 129% More Likely to Buy Something that They Have Seen on Social Media Platforms
People spend a lot of time on social media platforms. According to Deloitte’s study result, “People are more likely to buy something which they have seen on social media platforms. This gives a clear opportunity for SMBs to promote brands, products, and services as effectively as a big brand. They can use influencer marketing to make their visibility more effective. This is also true because people believe in information shared by influencers and find it more credible.
2. 94% of Brands Believe Influencer Marketing Campaign Increased Sales
Linqia conducted a survey of the companies that had invested in the influencer marketing campaign. Surprisingly, 94% of companies said that their investment in this type of marketing actually increased their sales. Identifying the right influencer that can credibly present their offering can work on reaching a wider audience and increasing sales.
3. 60% of People Read before Actually Shopping
According to a study, 60% of people refer to blogs and social media posts before buying a product. The consumers are exposed to a lot of information and that is why they are inclined to make the right choice. To choose the right product, people often read reviews, watch videos and refer to blog posts that talk about the product. Here also influencer marketing can be helpful to gain the trust of prospects.
4. 86% of The Most-Viewed and Trending Videos on YouTube are Developed by Influencers
Big brands take benefit from the fact that YouTube is one of the best social media platforms. By collaborating with influencers they can increase the reach and effectiveness of their visual content. Many big brands such as Disney, Google, Motorola, etc. have taken benefit of influencer marketing campaigns on YouTube.
5. 63% of Millennials Choose Non-Celebrity Recommendations
Millennials prefer to refer to endorsements given by non-celebrity influencers on various blogging and social media platforms. One of the reasons behind this bias can be that non-celebrity influencers are more relatable to them. Also, they think celebrities endorse anything for money while influencers only endorse credible items. In a nutshell, there are many benefits to investing in influencer marketing campaigns.
Contact Blow Horn Media to honk your brand through influencer marketing.
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